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Google AdSense Custom Search Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Awin is clearly lagging behind, losing to Google AdSense Custom Search Ads in all segments.
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Google AdSense Custom Search Ads has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Law & Government, Adult and 11 other categories.
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Awin is leading in Arts & Entertainment, Vehicles, Health, Community & Society and 5 other categories.
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Google AdSense Custom Search Ads is leading in most countries, including United States, Japan, India, United Kingdom and 145 other countries.
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Awin is leading in Russia, Germany, China, Belarus and 4 other countries.