Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Awin is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 17 other categories.

2 Awin is leading in Heavy Industry & Engineering, Law & Government and Business & Consumer Services.


1 SMART AdServer is leading in most countries, including United States, Taiwan, France, Italy and 99 other countries.

2 Awin is leading in Russia, Germany, Japan, United Kingdom and 57 other countries.