1
Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Awin is clearly lagging behind, losing to Yandex Direct in all segments.
1
Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 17 other categories.
2
Awin is leading in Lifestyle, Adult and Gambling.
1
Awin is leading in most countries, including United States, Germany, United Kingdom, China and 126 other countries.
2
Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 23 other countries.