Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Awin is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 17 other categories.

2 Awin is leading in Lifestyle, Adult and Gambling.


1 Awin is leading in most countries, including United States, Germany, United Kingdom, China and 126 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 23 other countries.