Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Axill is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Tourism, Business & Industry and 57 other categories.

2 Axill is leading in Arts & Entertainment, Music & Audio, Computer & Electronics, Software and 6 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 41 other countries.

2 Axill is leading in India, Indonesia, Brazil, United Arab Emirates and 5 other countries.