Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Axill is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Sports, Travel, News & Media, Tourism and 66 other categories.

2 Axill is leading in Music & Audio, Movies, Computer & Electronics, Adult and 5 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 42 other countries.

2 Axill is leading in India, Indonesia, Morocco, Egypt and 7 other countries.