Market Share by Top Websites

1 Instinctive is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Axill is clearly lagging behind, losing to Instinctive in all segments.

Websites Categories

1 Instinctive has better usage coverage in more websites categories. Including Lifestyle, Hobbies & Leisure, News & Media and Computers Electronics & Technology.

2 Axill is leading in Arts & Entertainment.


1 Axill is leading in most countries, including France, Israel, Japan, Saudi Arabia and one other country.

2 Instinctive is leading in United States, Ukraine and United Kingdom.