Market Share by Top Websites

1 Axill is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Axill in all segments.

Websites Categories

1 Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Computer & Electronics and 48 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Travel and 20 other categories.


1 Axill is leading in most countries, including Brazil, India, Germany, Indonesia and 28 other countries.

2 Kitara Media is leading in United States, Canada, Switzerland, Sri Lanka and 6 other countries.