Market Share by Top Websites

2 In terms of market share, Axill is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Axill has better usage coverage in more websites categories. Including Arts & Entertainment.

2 Kitara Media hasn't got a lead over Axill in any websites category.

Geography

1 Axill is leading in most countries, including France, Israel, Japan, Saudi Arabia and one other country.

2 Kitara Media is leading in Vietnam and United States.