Market Share by Top Websites

1 Axill is leading in The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Axill in all segments.

Websites Categories

1 Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Computer & Electronics and 52 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Tourism and 19 other categories.


1 Axill is leading in most countries, including India, Mexico, Brazil, Indonesia and 20 other countries.

2 Kitara Media is leading in United States, Canada, Malaysia, Spain and 9 other countries.