In terms of market share, Axill is clearly lagging behind, losing to Kitara Media in all segments.
Axill has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, People & Society, Movies and 16 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, News & Media, Sports and 9 other categories.
Axill is leading in most countries, including India, Indonesia, Egypt, Morocco and 15 other countries.
Kitara Media is leading in United States, Canada, Israel, Latvia and 4 other countries.