Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, Axill is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Computer & Electronics and 15 other categories.

2 Kitara Media is leading in Adult, Food & Drink, Restaurants & Delivery, News & Media and 8 other categories.


1 Axill is leading in most countries, including India, Indonesia, Mexico, Brazil and 14 other countries.

2 Kitara Media is leading in United States, Canada, France, Algeria and 5 other countries.