Market Share by Top Websites

2 In terms of market share, Axill is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Religion & Spirituality and 48 other categories.

2 Axill is leading in Arts & Entertainment, Music & Audio, Computer & Electronics, Software and 6 other categories.


1 MSN Ads is leading in most countries, including United States, Brazil, Czech Republic, Japan and 22 other countries.

2 Axill is leading in India, Indonesia, Mexico, China and 8 other countries.