Market Share by Top Websites

1 Axill is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Axill in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Religion & Spirituality and 77 other categories.

2 Axill is leading in Arts & Entertainment, Music & Audio, Computer & Electronics, Internet & Telecom and 26 other categories.


1 MSN Ads is leading in most countries, including United States, Canada, Taiwan, Australia and 20 other countries.

2 Axill is leading in India, Brazil, Indonesia, Egypt and 19 other countries.