In terms of market share, Axill is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Religion & Spirituality and 48 other categories.
Axill is leading in Arts & Entertainment, Music & Audio, Computer & Electronics, Software and 6 other categories.
MSN Ads is leading in most countries, including United States, Brazil, Czech Republic, Japan and 22 other countries.
Axill is leading in India, Indonesia, Mexico, China and 8 other countries.