Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Axill is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, News & Media and 53 other categories.

2 Axill is leading in Arts & Entertainment, Music & Audio, Movies, Computer & Electronics and 8 other categories.


1 MSN Ads is leading in most countries, including United States, France, Brazil, United Kingdom and 25 other countries.

2 Axill is leading in India, Morocco, Egypt, Bulgaria and 7 other countries.