In terms of market share, Axill is clearly lagging behind, losing to Open AdExchange in all segments.
Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Computer & Electronics and 19 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Travel, Sports and 13 other categories.
Axill is leading in most countries, including India, United States, Egypt, Brazil and 19 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Guatemala and one other country.