Market Share by Top Websites

1 Axill is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Axill in all segments.

Websites Categories

1 Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Computer & Electronics and 53 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Newspapers, Law & Government and 4 other categories.

Geography

1 Axill is leading in most countries, including India, Brazil, United States, Indonesia and 32 other countries.

2 Open AdExchange is leading in Denmark.