Market Share by Top Websites

1 Axill is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Axill in all segments.

Websites Categories

1 Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 61 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Law & Government, Energy and 8 other categories.

Geography

1 Axill is leading in most countries, including India, Brazil, United Kingdom, Germany and 49 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Faeroe Islands and 2 other countries.