Market Share by Top Websites

1 Axill is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Axill in all segments.

Websites Categories

1 Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Computer & Electronics and 58 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Law & Government, Accommodation & Hotels and 9 other categories.

Geography

1 Axill is leading in most countries, including India, Indonesia, United States, Mexico and 36 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Gibraltar and Faroe Islands.