Market Share by Top Websites

1 Axill is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Axill in all segments.

Websites Categories

1 Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Computer & Electronics and 52 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Law & Government, Newspapers and 6 other categories.


1 Axill is leading in most countries, including Brazil, India, Germany, United States and 35 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway and Sweden.