In terms of market share, Axill is clearly lagging behind, losing to Open AdExchange in all segments.
Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Internet & Telecom and 19 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Travel, Tourism and 10 other categories.
Axill is leading in most countries, including India, United States, Indonesia, Argentina and 20 other countries.
Open AdExchange is leading in Denmark, Norway and Portugal.