Market Share by Top Websites

2 In terms of market share, Axill is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Finance, Home & Garden and Jobs & Career.

2 Axill is leading in Arts & Entertainment.

Geography

1 Axill is leading in most countries, including France, Israel, Japan, Saudi Arabia and one other country.

2 Open AdExchange is leading in Denmark, Pakistan and Sweden.