Market Share by Top Websites

1 Axill is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Axill in all segments.

Websites Categories

1 Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Computer & Electronics and 56 other categories.

2 WebTrends Ads is leading in Business & Industry, Law & Government, Law, Industrial Goods & Services and 8 other categories.


1 Axill is leading in most countries, including Brazil, India, Germany, Indonesia and 27 other countries.

2 WebTrends Ads is leading in Canada, China, Colombia, Croatia and 7 other countries.