In terms of market share, Axill is clearly lagging behind, losing to WebTrends Ads in all segments.
Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Computer & Electronics and 17 other categories.
WebTrends Ads is leading in Business & Industry, Law, Law & Government, Mental Health and 5 other categories.
Axill is leading in most countries, including India, Indonesia, Mexico, Brazil and 19 other countries.
WebTrends Ads is leading in Japan, Canada, Poland, Australia and 2 other countries.