Market Share by Top Websites

1 ayboll is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Contextly is still behind ayboll in all market share segments.

Websites Categories

1 Contextly has better usage coverage in more websites categories. Including Business & Industry, News & Media, Health, Marketing & Advertising and 61 other categories.

2 ayboll is leading in Arts & Entertainment, People & Society, Gambling, Casinos and 43 other categories.


1 ayboll is leading in most countries, including India, United Kingdom, Indonesia, France and 52 other countries.

2 Contextly is leading in United States, Brazil, Australia, Denmark and 16 other countries.