Market Share by Top Websites

1 Outbrain is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ayboll is clearly lagging behind, losing to Outbrain in all segments.

Websites Categories

1 Outbrain has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 221 other categories.

2 ayboll is leading in Gambling and Casinos.


1 Outbrain is leading in most countries, including France, United States, Brazil, United Kingdom and 160 other countries.

2 ayboll is leading in Nepal, Zambia, Malawi and Maldives.