Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Back Beat Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Sports, Business & Industry and 67 other categories.

2 Back Beat Media is leading in Computer & Electronics.


1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 43 other countries.

2 Back Beat Media hasn't got a lead over DoubleClick AdExchange in any country.