In terms of market share, Back Beat Media is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
Back Beat Media is leading in Technology News.
Kitara Media is leading in most countries, including United States, Canada, India, United Kingdom and 25 other countries.
Back Beat Media is leading in Spain, Mexico, Lithuania and Italy.