Back Beat Media is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 29 other categories.
Back Beat Media is leading in Computer & Electronics, Technology News, News & Media, Video Games and 2 other categories.
Back Beat Media is leading in most countries, including United States, Venezuela, United Kingdom, Belgium and 5 other countries.
Open AdExchange is leading in Denmark, Guatemala, Norway, Serbia and one other country.