Back Beat Media is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 16 other categories.
Back Beat Media is leading in Computer & Electronics, Games, Video Games, Software and 2 other categories.
Back Beat Media is leading in most countries, including United States, Russia, Japan, Spain and 3 other countries.
Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.