Back Beat Media is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 22 other categories.
Back Beat Media is leading in Computer & Electronics, Technology News, Software, Games and one other category.
Back Beat Media is leading in most countries, including United States, Czech Republic, Mexico, Netherlands and one other country.
Open AdExchange is leading in Denmark, Australia and Sweden.