Back Beat Media is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.
Back Beat Media is leading in Computer & Electronics, Technology News, News & Media, Games and 2 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Italy and Guatemala.
Back Beat Media is leading in United States, Chile and Spain.