Back Beat Media is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 26 other categories.
Back Beat Media is leading in Computer & Electronics, Chats & Forums, Video Games, Games and 2 other categories.
Back Beat Media is leading in most countries, including United States, United Kingdom, Italy, Philippines and 2 other countries.
Open AdExchange is leading in Denmark, Norway and Sweden.