Back Beat Media is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Travel and 14 other categories.
Back Beat Media is leading in Computer & Electronics, Software, Games, Video Games and 2 other categories.
Back Beat Media is leading in most countries, including United States, United Kingdom, Australia, Israel and 2 other countries.
Open AdExchange is leading in Denmark, Norway, Portugal and Sweden.