Back Beat Media is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 29 other categories.
Back Beat Media is leading in Computer & Electronics, Technology News, News & Media, Video Games and 2 other categories.
Back Beat Media is leading in most countries, including United States, Poland, Malaysia, Japan and 2 other countries.
Open AdExchange is leading in Denmark, Sweden, Gibraltar and Faroe Islands.