Back Beat Media is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 29 other categories.
Back Beat Media is leading in Computer & Electronics, News & Media, Technology News, Software and 2 other categories.
Back Beat Media is leading in most countries, including United States, United Kingdom, Azerbaijan, Bangladesh and one other country.
Open AdExchange is leading in Denmark, Sweden, Norway and Japan.