Back Beat Media is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 25 other categories.
Back Beat Media is leading in Computer & Electronics, Technology News, Video Games, Games and 2 other categories.
Back Beat Media is leading in most countries, including United States, United Kingdom, Ukraine, Spain and 3 other countries.
Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and 2 other countries.