Back Beat Media is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.
Back Beat Media is leading in Computer & Electronics, News & Media, Technology News, Software and 2 other categories.
Back Beat Media is leading in most countries, including United States, Brazil, Finland, France and 9 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, Canada and 5 other countries.