Back Beat Media is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 29 other categories.
Back Beat Media is leading in Computer & Electronics, News & Media, Technology News, Software and 2 other categories.
Back Beat Media is leading in most countries, including United States, Russia, United Kingdom, China and 7 other countries.
Open AdExchange is leading in Denmark and Sweden.