Back Beat Media is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 31 other categories.
Back Beat Media is leading in Computer & Electronics, News & Media, Technology News, Games and 2 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Poland, Austria and 3 other countries.
Back Beat Media is leading in United States, Finland, Bahrain, Mexico and 2 other countries.