Market Share by Top Websites

2 In terms of market share, Back Beat Media is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Finance, Food & Drink and 10 other categories.

2 Back Beat Media is leading in Computers Electronics & Technology and Hobbies & Leisure.

Geography

1 SmartContext is leading in most countries, including Poland, Austria, Germany and Pakistan.

2 SmartContext is leading in Poland, Austria, Germany and Pakistan.