In terms of market share, Back Beat Media is clearly lagging behind, losing to StackAdapt in all segments.
StackAdapt has better usage coverage in more websites categories. Including Health, Business & Industry, Arts & Entertainment, Shopping and 20 other categories.
Back Beat Media is leading in Computer & Electronics, Video Games, Games, Software and one other category.
StackAdapt is leading in most countries, including Canada, Egypt, Australia, Sweden and 3 other countries.
Back Beat Media is leading in United States, United Kingdom, Italy and Japan.