In terms of market share, Back Beat Media is clearly lagging behind, losing to StackAdapt in all segments.
StackAdapt has better usage coverage in more websites categories. Including Health, Business & Industry, Arts & Entertainment, Shopping and 19 other categories.
Back Beat Media is leading in Computer & Electronics, News & Media, Technology News, People & Society and 3 other categories.
Back Beat Media is leading in most countries, including United States, Brazil, Finland, Israel and 9 other countries.
StackAdapt is leading in Great Britain, Canada, France, Egypt and 6 other countries.