In terms of market share, Back Beat Media is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Arts & Entertainment and 22 other categories.
Back Beat Media is leading in Computer & Electronics, Technology News, News & Media, Video Games and one other category.
WebTrends Ads is leading in most countries, including Canada, United Kingdom, Indonesia, Australia and 17 other countries.
Back Beat Media is leading in Brazil, Spain, Russia, Lithuania and one other country.