Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in The Entire Web.

2 Baidu Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Science & Education, Community & Society, Arts & Entertainment, Games and 15 other categories.

2 Baidu Ads is leading in Computers Electronics & Technology, News & Media, Business & Consumer Services, Finance and one other category.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including United States, Japan, United Kingdom, Indonesia and 148 other countries.

2 Baidu Ads is leading in China, Hong Kong, Taiwan, Singapore and 6 other countries.