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Criteo Publisher Marketplace is leading in The Entire Web.
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Baidu Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Science & Education, Community & Society, Arts & Entertainment, Games and 16 other categories.
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Baidu Ads is leading in Computers Electronics & Technology, News & Media, Business & Consumer Services and Finance.
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Criteo Publisher Marketplace is leading in most countries, including United States, United Kingdom, Spain, France and 143 other countries.
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Baidu Ads is leading in China, Hong Kong, Taiwan, Japan and 11 other countries.