Market Share by Top Websites

1 Baidu Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Early Birds is leading in Top 1M Sites.

Websites Categories

1 Early Birds has better usage coverage in more websites categories. Including Health, Business & Consumer Services, Finance, Food & Drink and 10 other categories.

2 Baidu Ads is leading in Computers Electronics & Technology, News & Media, Science & Education, Games and 6 other categories.

Geography

1 Early Birds is leading in most countries, including United States, United Kingdom, Japan, France and 151 other countries.

2 Baidu Ads is leading in China, Hong Kong, Taiwan, Singapore and 6 other countries.