Market Share by Top Websites

1 Baidu Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Early Birds is still behind Baidu Ads in all market share segments.

Websites Categories

1 Baidu Ads has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Science & Education, Games and 8 other categories.

2 Early Birds is leading in Health, Food & Drink, Law & Government, Lifestyle and 8 other categories.


1 Early Birds is leading in most countries, including United States, Japan, United Kingdom, Germany and 149 other countries.

2 Baidu Ads is leading in China, Hong Kong, Taiwan, Singapore and 8 other countries.