1
Index Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Baidu Ads is clearly lagging behind, losing to Index Exchange in all segments.
1
Index Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Science & Education, Computers Electronics & Technology and 20 other categories.
2
Baidu Ads hasn't got a lead over Index Exchange in any websites category.
1
Index Exchange is leading in most countries, including United States, Russia, France, Japan and 156 other countries.
2
Baidu Ads is leading in China, Hong Kong, Singapore, Macao and 2 other countries.