Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Baidu Ads is still behind Rubicon Project in all market share segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, Science & Education and 20 other categories.

2 Baidu Ads hasn't got a lead over Rubicon Project in any websites category.

Geography

1 Rubicon Project is leading in most countries, including United States, Japan, Russia, France and 157 other countries.

2 Baidu Ads is leading in China, Hong Kong, Singapore, Macao and one other country.