Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Baidu Ads is still behind Sovrn in all market share segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 20 other categories.

2 Baidu Ads hasn't got a lead over Sovrn in any websites category.

Geography

1 Sovrn is leading in most countries, including United States, Russia, Taiwan, France and 156 other countries.

2 Baidu Ads is leading in China, Hong Kong, Singapore, Macao and 2 other countries.