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Baidu Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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TradeDesk Ads is leading in Top 10K Sites.
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Baidu Ads has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Science & Education, Games and 12 other categories.
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TradeDesk Ads is leading in Vehicles, Health, Food & Drink, Travel & Tourism and 4 other categories.
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Baidu Ads is leading in most countries, including China, Hong Kong, Taiwan, Japan and 114 other countries.
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TradeDesk Ads is leading in United States, Australia, Canada, United Kingdom and 33 other countries.