Market Share by Top Websites

1 Baidu Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Display Network is clearly lagging behind, losing to Baidu Ads in all segments.

Websites Categories

1 Baidu Ads has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Science & Education, Games and 11 other categories.

2 Yahoo Display Network is leading in Arts & Entertainment, Food & Drink, Pets & Animals, Gambling and 5 other categories.

Geography

1 Baidu Ads is leading in most countries, including China, United States, Hong Kong, Taiwan and 148 other countries.

2 Yahoo Display Network is leading in Japan, Guam and Maldives.