Market Share by Top Websites

1 Baidu Promote is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Impact is clearly lagging behind, losing to Baidu Promote in all segments.

Websites Categories

1 Baidu Promote has better usage coverage in more websites categories. Including News & Media, Computers Electronics & Technology, Science & Education, Arts & Entertainment and 11 other categories.

2 Impact is leading in Lifestyle, Food & Drink, Finance, Sports and 4 other categories.

Geography

1 Impact is leading in most countries, including United States, United Kingdom, India, Canada and 112 other countries.

2 Baidu Promote is leading in China, Hong Kong, Taiwan, Japan and 13 other countries.