Market Share by Top Websites

1 Rakuten LinkShare Publishers is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Baidu Promote is clearly lagging behind, losing to Rakuten LinkShare Publishers in all segments.

Websites Categories

1 Rakuten LinkShare Publishers has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Lifestyle, Food & Drink and 14 other categories.

2 Baidu Promote is leading in News & Media, Science & Education, Games, Finance and 2 other categories.

Geography

1 Rakuten LinkShare Publishers is leading in most countries, including United States, Japan, United Kingdom, India and 134 other countries.

2 Baidu Promote is leading in China, Hong Kong, Taiwan, Singapore and 6 other countries.