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Rakuten LinkShare Publishers is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Baidu Promote is clearly lagging behind, losing to Rakuten LinkShare Publishers in all segments.
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Rakuten LinkShare Publishers has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Lifestyle, Food & Drink and 16 other categories.
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Baidu Promote is leading in News & Media, Science & Education, Jobs & Career and Reference Materials.
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Rakuten LinkShare Publishers is leading in most countries, including United States, Japan, United Kingdom, India and 134 other countries.
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Baidu Promote is leading in China, Hong Kong, Taiwan, Singapore and 5 other countries.