Market Share by Top Websites

1 Paddle is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Balanced is clearly lagging behind, losing to Paddle in all segments.

Websites Categories

1 Paddle has better usage coverage in more websites categories. Including Computer & Electronics, Software, Internet & Telecom, Business & Industry and 30 other categories.

2 Balanced is leading in Real Estate, Beauty & Fitness, Fitness, Tourism and 3 other categories.


1 Paddle is leading in most countries, including United States, Germany, India, France and 31 other countries.

2 Balanced is leading in Peru, Sri Lanka, Hungary and Romania.