Market Share by Top Websites

1 Paddle is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Balanced is clearly lagging behind, losing to Paddle in all segments.

Websites Categories

1 Balanced has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Food & Drink and 32 other categories.

2 Paddle is leading in Computer & Electronics, Software, Arts & Entertainment, People & Society and 23 other categories.

Geography

1 Paddle is leading in most countries, including United States, United Kingdom, Brazil, India and 30 other countries.

2 Balanced is leading in Tuvalu, Colombia, British Indian Ocean Territory, Australia and 8 other countries.