Market Share by Top Websites

1 Paddle is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Balanced is clearly lagging behind, losing to Paddle in all segments.

Websites Categories

1 Balanced has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Marketing & Advertising and 35 other categories.

2 Paddle is leading in Computer & Electronics, Software, Arts & Entertainment, Music & Audio and 20 other categories.


1 Paddle is leading in most countries, including United States, India, China, France and 25 other countries.

2 Balanced is leading in Ukraine, South Africa, New Zealand, Nepal and one other country.