Market Share by Top Websites

1 Paddle is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Balanced is clearly lagging behind, losing to Paddle in all segments.

Websites Categories

1 Paddle has better usage coverage in more websites categories. Including Computer & Electronics, Software, Internet & Telecom, Business & Industry and 31 other categories.

2 Balanced is leading in Food & Drink, Marketing & Advertising, Real Estate, Career & Education and 10 other categories.


1 Paddle is leading in most countries, including United States, Brazil, France, United Kingdom and 32 other countries.

2 Balanced is leading in Tuvalu, Bulgaria, Estonia, Mauritius and 5 other countries.