Market Share by Top Websites

1 Paddle is leading in Top 1M Sites.

2 In terms of market share, Balanced is clearly lagging behind, losing to Paddle in all segments.

Websites Categories

1 Paddle has better usage coverage in more websites categories. Including Computer & Electronics, Software, Internet & Telecom, Business & Industry and 28 other categories.

2 Balanced is leading in Real Estate, Marketing & Advertising, Beverages, Search Engine and 6 other categories.


1 Paddle is leading in most countries, including United States, United Kingdom, Brazil, Germany and 25 other countries.

2 Balanced is leading in Malaysia, Ukraine and British Indian Ocean Territory.