Market Share by Top Websites

2 In terms of market share, Balanced is clearly lagging behind, losing to Paddle in all segments.

Websites Categories

1 Balanced has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 30 other categories.

2 Paddle is leading in Computer & Electronics, Software, Arts & Entertainment, Music & Audio and 10 other categories.


1 Paddle is leading in most countries, including United States, United Kingdom, Belarus, Germany and 13 other countries.

2 Balanced is leading in Ukraine, Mauritania, Mexico, Nepal and 2 other countries.