In terms of market share, Balanced is clearly lagging behind, losing to Paddle in all segments.
Balanced has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 30 other categories.
Paddle is leading in Computer & Electronics, Software, Arts & Entertainment, Music & Audio and 10 other categories.
Paddle is leading in most countries, including United States, United Kingdom, Belarus, Germany and 13 other countries.
Balanced is leading in Ukraine, Mauritania, Mexico, Nepal and 2 other countries.