Market Share by Top Websites

1 Barilliance is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Bankrate is clearly lagging behind, losing to Barilliance in all segments.

Websites Categories

1 Barilliance has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Travel & Tourism, Vehicles and 7 other categories.

2 Bankrate is leading in Computers Electronics & Technology, News & Media, Games, Arts & Entertainment and 4 other categories.


1 Barilliance is leading in most countries, including United States, Australia, Netherlands, United Kingdom and 21 other countries.

2 Bankrate is leading in China, Hong Kong, Japan, Philippines and 2 other countries.