Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 61 other categories.

2 Banner Connect is leading in People & Society, News & Media, Games, Video Games and 16 other categories.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 24 other countries.

2 Banner Connect is leading in Indonesia, Ghana, United Arab Emirates, Brazil and 2 other countries.