Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 45 other categories.

2 Banner Connect is leading in Adult, Social Network, Pets & Animals, Pets and 3 other categories.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 19 other countries.

2 Banner Connect is leading in United Kingdom, India, Indonesia, Switzerland and 5 other countries.