In terms of market share, Banner Connect is clearly lagging behind, losing to CONTEXTin in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 29 other categories.
CONTEXTin is leading in Computer & Electronics, Software, Health, Business & Industry and 21 other categories.
Banner Connect is leading in most countries, including United Kingdom, Brazil, Pakistan, India and 8 other countries.
CONTEXTin is leading in United States, Germany, El Salvador, Australia and 5 other countries.