In terms of market share, Banner Connect is clearly lagging behind, losing to CONTEXTin in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 30 other categories.
CONTEXTin is leading in Computer & Electronics, Software, Health, Shopping and 19 other categories.
Banner Connect is leading in most countries, including United Kingdom, France, Australia, Canada and 25 other countries.
CONTEXTin is leading in United States, Spain, Japan, Colombia and 6 other countries.