Market Share by Top Websites

1 CONTEXTin is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to CONTEXTin in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, People & Society, Music & Audio and 11 other categories.

2 CONTEXTin is leading in TV & Video, Software, Health, Products & Shopping and 3 other categories.

Geography

1 Banner Connect is leading in most countries, including United Kingdom, Netherlands, Australia, China and 7 other countries.

2 CONTEXTin is leading in United States, Spain, Colombia, France and 6 other countries.