Market Share by Top Websites

1 CONTEXTin is leading in Top 10K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to CONTEXTin in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 25 other categories.

2 CONTEXTin is leading in Computer & Electronics, Software, Health, Music & Audio and 16 other categories.

Geography

1 Banner Connect is leading in most countries, including India, United Kingdom, Canada, Indonesia and 9 other countries.

2 CONTEXTin is leading in United States, Brazil, France, Argentina and 3 other countries.