In terms of market share, Banner Connect is clearly lagging behind, losing to CONTEXTin in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 25 other categories.
CONTEXTin is leading in Computer & Electronics, Software, Health, Music & Audio and 16 other categories.
Banner Connect is leading in most countries, including India, United Kingdom, Netherlands, Japan and 6 other countries.
CONTEXTin is leading in United States, Turkey, Morocco, Libya and 3 other countries.