Market Share by Top Websites

1 CONTEXTin is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to CONTEXTin in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Business & Industry, People & Society and 10 other categories.

2 CONTEXTin is leading in Marketing & Advertising, Health, Products & Shopping, News & Media and 6 other categories.

Geography

1 Banner Connect is leading in most countries, including United Kingdom, Thailand, China, France and 8 other countries.

2 CONTEXTin is leading in United States, Spain, Canada, New Zealand and 5 other countries.