Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 34 other categories.

2 Banner Connect is leading in Games, Sports, Video Games, Adult and 15 other categories.

Geography

1 Conviva is leading in most countries, including United States, Belgium, United Kingdom, Russia and 25 other countries.

2 Banner Connect is leading in Pakistan, Indonesia, India, Sweden and 5 other countries.