Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 30 other categories.

2 Banner Connect is leading in Games, Sports, Video Games, Adult and 16 other categories.

Geography

1 Conviva is leading in most countries, including United States, Mexico, United Kingdom, Germany and 17 other countries.

2 Banner Connect is leading in Ghana, Indonesia, Poland, Viet Nam and 3 other countries.