Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including Internet & Telecom, Music & Audio, Adult, Sports and 11 other categories.

2 Conviva is leading in Arts & Entertainment, TV & Video, Business & Industry, People & Society and 10 other categories.

Geography

1 Conviva is leading in most countries, including United States, Germany, India, United Kingdom and 16 other countries.

2 Banner Connect is leading in Egypt, United Arab Emirates, Switzerland, South Africa and 7 other countries.