Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, News & Media, Business & Industry and 30 other categories.

2 Banner Connect is leading in Sports, Adult, Soccer, Music & Audio and 6 other categories.

Geography

1 Conviva is leading in most countries, including United States, Canada, Germany, United Kingdom and 22 other countries.

2 Banner Connect is leading in Thailand, Switzerland, Timor-Leste, Bangladesh and 5 other countries.