Market Share by Top Websites

1 Dedicated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Dedicated Media in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 31 other categories.

2 Dedicated Media is leading in Travel, Finance, Career & Education, Fitness and 11 other categories.

Geography

1 Banner Connect is leading in most countries, including India, United Kingdom, Netherlands, Japan and 7 other countries.

2 Dedicated Media is leading in United States, Korea Republic and Algeria.