Market Share by Top Websites

1 Dedicated Media is leading in Top 100K Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Dedicated Media in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, People & Society, Internet & Telecom and 15 other categories.

2 Dedicated Media is leading in Software, Computer & Electronics, Fitness, Beauty & Fitness and 6 other categories.

Geography

1 Banner Connect is leading in most countries, including United Kingdom, India, Switzerland, Spain and 9 other countries.

2 Dedicated Media is leading in United States, Poland and South Korea.