Market Share by Top Websites

1 Dedicated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Dedicated Media in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Internet & Telecom, Adult and 11 other categories.

2 Dedicated Media is leading in Software, Computer & Electronics, Business & Industry, Career & Education and 8 other categories.


1 Banner Connect is leading in most countries, including United Kingdom, Thailand, Switzerland, Timor-Leste and 7 other countries.

2 Dedicated Media is leading in United States, Russia and South Korea.