In terms of market share, Banner Connect is clearly lagging behind, losing to Hexagram in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Adult, Sports and 13 other categories.
Hexagram is leading in Humor.
Banner Connect is leading in most countries, including United Kingdom, India, Ukraine, Switzerland and 6 other countries.
Hexagram is leading in United States, Egypt, Mexico, Ireland and one other country.