In terms of market share, Banner Connect is clearly lagging behind, losing to Hexagram in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 38 other categories.
Hexagram is leading in Humor, Autos & Vehicles, Universities & Colleges, Magazines & E-Zines and 6 other categories.
Banner Connect is leading in most countries, including United Kingdom, United States, Australia, France and 34 other countries.
Hexagram is leading in China and Turkey.