In terms of market share, Banner Connect is clearly lagging behind, losing to Hexagram in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 36 other categories.
Hexagram is leading in Humor, Tourism, Animation & Comics, Autos & Vehicles and 4 other categories.
Banner Connect is leading in most countries, including United Kingdom, India, Egypt, Brazil and 11 other countries.
Hexagram is leading in United States and Romania.