In terms of market share, Banner Connect is clearly lagging behind, losing to Hexagram in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 38 other categories.
Hexagram is leading in Humor, Tourism, Coupons, Consumer Electronics and 6 other categories.
Banner Connect is leading in most countries, including United Kingdom, Brazil, Pakistan, Indonesia and 13 other countries.
Hexagram is leading in Singapore, Romania and Puerto Rico.