In terms of market share, Banner Connect is clearly lagging behind, losing to Hype Exchange in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 40 other categories.
Hype Exchange is leading in Marketing & Advertising, Womens Interests and Books & Literature.
Banner Connect is leading in most countries, including United Kingdom, United States, Australia, France and 33 other countries.
Hype Exchange is leading in Sweden, Austria and China.