In terms of market share, Banner Connect is clearly lagging behind, losing to Hype Exchange in all segments.
Banner Connect has better usage coverage in more websites categories. Including Internet & Telecom, Sports, Adult, People & Society and 15 other categories.
Hype Exchange is leading in Arts & Entertainment and Movies.
Banner Connect is leading in most countries, including United States, United Kingdom, India, Indonesia and 8 other countries.
Hype Exchange is leading in South Korea, Brazil and Japan.