Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 129 other categories.

2 Banner Connect is leading in Social Network, Pets, Programming, Holidays and one other category.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 64 other countries.

2 Banner Connect is leading in Albania, United Arab Emirates, Viet Nam, Pakistan and one other country.