Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 136 other categories.

2 Banner Connect is leading in Pets, Programming, Holidays and Restaurants & Delivery.

Geography

1 Improve Digital is leading in most countries, including Italy, Norway, Sweden, Netherlands and 68 other countries.

2 Banner Connect is leading in United Arab Emirates, Saudi Arabia, Viet Nam, Philippines and 2 other countries.