Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 97 other categories.

2 Banner Connect is leading in Law & Government, Pets, Law, Programming and one other category.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 52 other countries.

2 Banner Connect is leading in United States, India, Canada and Australia.