Market Share by Top Websites

1 Insticator is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Insticator has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, People & Society, News & Media and 66 other categories.

2 Banner Connect is leading in Adult, Law, Law & Government, Programming and one other category.

Geography

1 Insticator is leading in most countries, including United States, United Kingdom, India, Spain and 38 other countries.

2 Banner Connect is leading in China, Switzerland, Malta, Ghana and one other country.