Market Share by Top Websites

1 Insticator is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Insticator has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, Music & Audio and 70 other categories.

2 Banner Connect is leading in People & Society, Games, Internet & Telecom, Adult and 13 other categories.

Geography

1 Insticator is leading in most countries, including United States, United Kingdom, Russia, Brazil and 44 other countries.

2 Banner Connect is leading in Germany, Ghana, Pakistan, Portugal and one other country.