Market Share by Top Websites

1 Interpolls is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Interpolls in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including News & Media, Games, Sports, Internet & Telecom and 26 other categories.

2 Interpolls is leading in People & Society, Arts & Entertainment, Adult, Movies and 20 other categories.

Geography

1 Interpolls is leading in most countries, including United States, Brazil, India, Japan and 9 other countries.

2 Banner Connect is leading in United Kingdom, Pakistan, Indonesia, Eritrea and 8 other countries.