Market Share by Top Websites

1 Interpolls is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Interpolls in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including News & Media, Games, Sports, Video Games and 23 other categories.

2 Interpolls is leading in People & Society, Arts & Entertainment, Adult, Movies and 23 other categories.

Geography

1 Interpolls is leading in most countries, including United States, Russia, Brazil, Australia and 10 other countries.

2 Banner Connect is leading in Japan, Netherlands, United Kingdom, Canada and 6 other countries.