Market Share by Top Websites

1 LiftDNA is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 34 other categories.

2 LiftDNA is leading in Social Network, Magazines & E-Zines, Relationships & Dating and Football.

Geography

1 LiftDNA is leading in most countries, including United Kingdom, Germany, Japan, Sweden and 9 other countries.

2 Banner Connect is leading in United States, India, Canada, Indonesia and 7 other countries.