In terms of market share, Banner Connect is clearly lagging behind, losing to LiftDNA in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 33 other categories.
LiftDNA is leading in Software, Online Marketing, Investing, Search Engine and 2 other categories.
LiftDNA is leading in most countries, including United States, United Kingdom, Canada, China and 16 other countries.
Banner Connect is leading in India, France, Indonesia, United Arab Emirates and 4 other countries.