In terms of market share, Banner Connect is clearly lagging behind, losing to LiftDNA in all segments.
Banner Connect has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Business & Industry, Music & Audio and 13 other categories.
LiftDNA is leading in Computer & Electronics, Marketing & Advertising, Software, Religion & Spirituality and one other category.
Banner Connect is leading in most countries, including United Kingdom, Thailand, China, Ghana and 9 other countries.
LiftDNA is leading in United States, Vietnam, Tuvalu, Sweden and 8 other countries.