In terms of market share, Banner Connect is clearly lagging behind, losing to LiftDNA in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 34 other categories.
LiftDNA is leading in Internet & Telecom, Online Marketing, Search Engine, Relationships & Dating and one other category.
LiftDNA is leading in most countries, including United States, Turkey, France, Poland and 15 other countries.
Banner Connect is leading in Australia, Canada, United Kingdom, Brazil and 8 other countries.