Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Sports, Adult and 11 other categories.

2 LiftDNA is leading in Software, Computer & Electronics, Relationships & Dating, Financial Management and one other category.

Geography

1 LiftDNA is leading in most countries, including United States, South Africa, France, Tuvalu and 8 other countries.

2 Banner Connect is leading in China, Australia, Netherlands, United Kingdom and 7 other countries.