In terms of market share, Banner Connect is clearly lagging behind, losing to LiftDNA in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 34 other categories.
LiftDNA is leading in Internet & Telecom, Marketing & Advertising, Online Marketing, Relationships & Dating and 3 other categories.
LiftDNA is leading in most countries, including United Kingdom, China, Denmark, Italy and 14 other countries.
Banner Connect is leading in United States, India, Netherlands, Japan and 5 other countries.