In terms of market share, Banner Connect is clearly lagging behind, losing to LiftDNA in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 34 other categories.
LiftDNA is leading in Marketing & Advertising, Relationships & Dating and Search Engine.
Banner Connect is leading in most countries, including United Kingdom, France, Australia, Canada and 29 other countries.
LiftDNA is leading in Tuvalu, United States, South Africa, Ukraine and 2 other countries.