Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 34 other categories.

2 LiftDNA is leading in Internet & Telecom, Online Marketing, Search Engine, Relationships & Dating and one other category.

Geography

1 LiftDNA is leading in most countries, including United States, Turkey, France, Poland and 15 other countries.

2 Banner Connect is leading in Australia, Canada, United Kingdom, Brazil and 8 other countries.