In terms of market share, Banner Connect is clearly lagging behind, losing to LiftDNA in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 34 other categories.
LiftDNA is leading in Software, Relationships & Dating and Search Engine.
Banner Connect is leading in most countries, including United States, United Kingdom, Brazil, Germany and 8 other countries.
LiftDNA is leading in Ukraine, Korea Republic, Turkey, Sweden and 4 other countries.