In terms of market share, Banner Connect is clearly lagging behind, losing to Lookery in all segments.
Banner Connect has better usage coverage in more websites categories. Including Adult, Sports, Arts & Entertainment, People & Society and 11 other categories.
Lookery is leading in Internet & Telecom, Business & Industry, Consumer Electronics, Energy and one other category.
Banner Connect is leading in most countries, including United States, United Kingdom, Canada, Brazil and 8 other countries.
Lookery is leading in Colombia, Germany, India, Italy and one other country.