Market Share by Top Websites

1 Madison Logic is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Madison Logic in all segments.

Websites Categories

1 Madison Logic has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Marketing & Advertising and 19 other categories.

2 Banner Connect is leading in Arts & Entertainment, Sports, People & Society, Music & Audio and 9 other categories.

Geography

1 Madison Logic is leading in most countries, including United States, United Kingdom, India, Germany and 16 other countries.

2 Banner Connect is leading in Netherlands, China, South Africa, Malta and 2 other countries.