In terms of market share, Banner Connect is clearly lagging behind, losing to Merchenta in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 37 other categories.
Merchenta is leading in Shopping, Health, Clothing, Financial Management and 8 other categories.
Banner Connect is leading in most countries, including United States, France, Australia, Canada and 32 other countries.
Merchenta is leading in United Kingdom and Malaysia.