In terms of market share, Banner Connect is clearly lagging behind, losing to Merchenta in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, People & Society, Internet & Telecom and 19 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 6 other categories.
Banner Connect is leading in most countries, including India, Switzerland, Spain, Bangladesh and 6 other countries.
Merchenta is leading in United Kingdom, United States, France, Poland and 3 other countries.