Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 73 other categories.

2 Banner Connect is leading in Games, Video Games, Adult, Law & Government and 8 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 38 other countries.

2 Banner Connect is leading in India, Netherlands, Ghana, Greece and 2 other countries.