Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Sports, News & Media, Football, Arts & Entertainment and 70 other categories.

2 Banner Connect is leading in Adult, Programming, Humor and Social Network.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Canada, Germany and 46 other countries.

2 Banner Connect is leading in Pakistan, Bangladesh, Martinique, Greece and one other country.