Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Internet & Telecom and 70 other categories.

2 Banner Connect is leading in People & Society, Games, Video Games, Adult and 11 other categories.


1 Moat is leading in most countries, including United States, Great Britain, Germany, Japan and 55 other countries.

2 Banner Connect is leading in Ireland, Netherlands, United Arab Emirates, Tuvalu and 4 other countries.