Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Sports, News & Media, Arts & Entertainment, Football and 68 other categories.

2 Banner Connect is leading in Adult, Law, Social Network, Online Marketing and 2 other categories.

Geography

1 Moat is leading in most countries, including United States, Germany, United Kingdom, Canada and 36 other countries.

2 Banner Connect is leading in Hungary and Ghana.