Market Share by Top Websites

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Mobile Theory in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Adult, Sports and 16 other categories.

2 Mobile Theory is leading in Health, Business & Industry and Construction & Maintenance.

Geography

1 Banner Connect is leading in most countries, including United Kingdom, India, Ukraine, Switzerland and 7 other countries.

2 Mobile Theory hasn't got a lead over Banner Connect in any country.