In terms of market share, Banner Connect is clearly lagging behind, losing to Mobile Theory in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 40 other categories.
Mobile Theory hasn't got a lead over Banner Connect in any websites category.
Banner Connect is leading in most countries, including United States, India, Indonesia, Japan and 17 other countries.
Mobile Theory is leading in Thailand, Bangladesh and Hong Kong.