In terms of market share, Banner Connect is clearly lagging behind, losing to Mobile Theory in all segments.
Banner Connect has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Sports, People & Society and 16 other categories.
Mobile Theory is leading in Business & Industry, Health and Construction & Maintenance.
Banner Connect is leading in most countries, including United States, United Kingdom, Canada, Brazil and 9 other countries.
Mobile Theory is leading in India.