In terms of market share, Banner Connect is clearly lagging behind, losing to Mobile Theory in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 40 other categories.
Mobile Theory is leading in Construction & Maintenance.
Banner Connect is leading in most countries, including United States, United Kingdom, France, Australia and 11 other countries.
Mobile Theory is leading in New Zealand.