Market Share by Top Websites

1 Neodata is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Neodata in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Vehicles, Food & Drink and 14 other categories.

2 Banner Connect is leading in Pets & Animals.

Geography

1 Neodata is leading in most countries, including Italy, United States, Germany, Lithuania and 6 other countries.

2 Banner Connect is leading in Israel and South Korea.