Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 31 other categories.

2 Optimatic is leading in Home & Garden, Online, Finance, Marketing & Advertising and 6 other categories.


1 Banner Connect is leading in most countries, including India, Brazil, Burundi, Taiwan and 11 other countries.

2 Optimatic is leading in United States, United Kingdom, Israel, Canada and 8 other countries.