Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 25 other categories.

2 Optimatic is leading in Games, Business & Industry, Online, Marketing & Advertising and 18 other categories.

Geography

1 Optimatic is leading in most countries, including United States, India, Germany, United Kingdom and 26 other countries.

2 Banner Connect is leading in France, Indonesia, United Arab Emirates, Brazil and 4 other countries.