Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, Business & Industry, Online, Marketing & Advertising and 18 other categories.

2 Banner Connect is leading in Arts & Entertainment, Sports, People & Society, Music & Audio and 11 other categories.


1 Optimatic is leading in most countries, including United States, United Kingdom, Canada, Colombia and 18 other countries.

2 Banner Connect is leading in Netherlands, Australia, China, Switzerland and 5 other countries.