Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 24 other categories.

2 Optimatic is leading in Games, Business & Industry, Marketing & Advertising, Online and 23 other categories.


1 Banner Connect is leading in most countries, including United Kingdom, France, Australia, Canada and 27 other countries.

2 Optimatic is leading in United States, Israel, Mexico, Japan and 19 other countries.