Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Sports, Internet & Telecom and 27 other categories.

2 Optimatic is leading in Games, News & Media, Business & Industry, Online and 14 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Peru, India, Canada and 29 other countries.

2 Banner Connect is leading in Pakistan, Eritrea, Sweden, Netherlands and 3 other countries.