Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 29 other categories.

2 Optimatic is leading in Marketing & Advertising, Home & Garden, Online, Finance and 11 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Canada, Israel, Poland and 9 other countries.

2 Banner Connect is leading in United Kingdom, Egypt, Brazil, Philippines and 6 other countries.