Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 25 other categories.

2 Optimatic is leading in Games, Business & Industry, Online, Marketing & Advertising and 23 other categories.


1 Optimatic is leading in most countries, including United States, Venezuela, United Kingdom, Russia and 18 other countries.

2 Banner Connect is leading in Brazil, Germany, France, Uruguay and 7 other countries.