In terms of market share, Banner Connect is clearly lagging behind, losing to Partner-Ads in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 39 other categories.
Partner-Ads is leading in Clothing.
Banner Connect is leading in most countries, including United States, India, United Kingdom, Netherlands and 11 other countries.
Partner-Ads is leading in Denmark.