Market Share by Top Websites

1 PointRoll is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 98 other categories.

2 Banner Connect is leading in Adult, Soccer, Humor, Reference and one other category.

Geography

1 PointRoll is leading in most countries, including United States, India, Canada, United Kingdom and 43 other countries.

2 Banner Connect is leading in Ukraine, United Arab Emirates, Papua New Guinea and Pakistan.