In terms of market share, Banner Connect is clearly lagging behind, losing to ReferLocal in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 37 other categories.
ReferLocal is leading in Business & Industry, Tourism, Transportation & Logistics and Newspapers.
Banner Connect is leading in most countries, including United Kingdom, Brazil, Pakistan, Indonesia and 14 other countries.
ReferLocal is leading in United States.