In terms of market share, Banner Connect is clearly lagging behind, losing to ReferLocal in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, People & Society, Internet & Telecom and 18 other categories.
ReferLocal is leading in News & Media, Newspapers and Tourism.
Banner Connect is leading in most countries, including United Kingdom, India, Switzerland, Spain and 10 other countries.
ReferLocal is leading in United States.