In terms of market share, Banner Connect is clearly lagging behind, losing to ReferLocal in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 38 other categories.
ReferLocal is leading in Business & Industry, Transportation & Logistics, Newspapers and Tourism.
Banner Connect is leading in most countries, including India, Canada, France, Netherlands and 12 other countries.
ReferLocal is leading in Japan.