Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including Autos & Vehicles, Car Rentals, Shopping, Business & Industry and 31 other categories.

2 Banner Connect is leading in Arts & Entertainment, News & Media, Games, Internet & Telecom and 22 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, Russia and 30 other countries.

2 Banner Connect is leading in United States, India, Canada, Indonesia and 6 other countries.