Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 27 other categories.

2 Refined Labs is leading in Autos & Vehicles, Business & Industry, Car Rentals, Shopping and 23 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, Switzerland and 21 other countries.

2 Banner Connect is leading in Australia, Canada, United Arab Emirates, Pakistan and 4 other countries.