In terms of market share, Banner Connect is clearly lagging behind, losing to Result Links in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, People & Society, Internet & Telecom and 20 other categories.
Result Links is leading in Games and Autos & Vehicles.
Banner Connect is leading in most countries, including United Kingdom, India, United States, Switzerland and 9 other countries.
Result Links is leading in Indonesia and Brazil.