In terms of market share, Banner Connect is clearly lagging behind, losing to Result Links in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 37 other categories.
Result Links is leading in Religion & Spirituality, Online, Autos & Vehicles and Computer Security.
Banner Connect is leading in most countries, including United Kingdom, United States, France, Australia and 28 other countries.
Result Links is leading in Taiwan, Indonesia, South Korea, Colombia and one other country.