In terms of market share, Banner Connect is clearly lagging behind, losing to Result Links in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Internet & Telecom, Adult and 17 other categories.
Result Links is leading in Games, Religion & Spirituality and Online.
Banner Connect is leading in most countries, including United States, United Kingdom, Thailand, Switzerland and 9 other countries.
Result Links is leading in Indonesia, China, Spain and Poland.