In terms of market share, Banner Connect is clearly lagging behind, losing to Result Links in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 38 other categories.
Result Links is leading in Religion & Spirituality, Online, Computer Security and Autos & Vehicles.
Banner Connect is leading in most countries, including United States, United Kingdom, Brazil, Pakistan and 12 other countries.
Result Links hasn't got a lead over Banner Connect in any country.