In terms of market share, Banner Connect is clearly lagging behind, losing to Result Links in all segments.
Banner Connect has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 34 other categories.
Result Links is leading in Religion & Spirituality, Online, Computer & Electronics, Autos & Vehicles and one other category.
Banner Connect is leading in most countries, including United States, India, Japan, Netherlands and 8 other countries.
Result Links is leading in Indonesia and Russia.