In terms of market share, Banner Connect is clearly lagging behind, losing to Result Links in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Music & Audio, Adult and 19 other categories.
Result Links is leading in Games, Online and Autos & Vehicles.
Banner Connect is leading in most countries, including United States, United Kingdom, Egypt, United Arab Emirates and 11 other countries.
Result Links is leading in India, Netherlands and Japan.